Recently, year 2 students presented the results of their live ASOS Marketplace project to a panel of Development Executives from the website. For this project, the students worked together in groups to create a unique brand and to develop and promote a collection with the ASOS marketplace customer in mind. There was an amazing breadth of diversity of ideas with collections inspired by the glamorous world of Joan Collins and the dark, mysterious world of Mata Hari.
ASOS Marketplace and Fashion Design Rochester have teamed up for the second year in a row to run a project to support
Christchurch is the most beautiful church situated in the heart of Spitalfields in East-London and our chosen venue to present the end of the year Fashion Design show. This year there were 3 shows; Show 1 showcased a selection of Year 1 and the work of Year 2’s collaboration with Asos Marketplace. Show 2 and Show 3 presented the final year student collections. Six outfits from each student to define their aesthetic and ultimate vision of their own concept.
During year 2, Fashion Design Rochester students get an opportunity to do a work placement unit as part of their studies. This year, students went for wide variety of companies: luxury brands such as Erdem, Emilio De La Moreno & Haizhen Wang, high-street retailers such as LK Bennett and Karen Millen, and some new small designers such as Liam Hodges & Richard Malone. From this year we have extended the time period for the students to complete this option, the timing of this has allowed them to truly experience the world of Fashion at its most hectic in the build up to London Fashion week.
Being a third year, I guess you kind of feel that you are at the top of the food chain. You’ve spent the last two years learning and honing in on your craft, developing an aesthetic and working with the tutors and technicians. However, the Private View of ‘Cut to Suit’ served as a timely and humbling reminder to keep you on your toes.
Once a ubiquitous sight, the tailored suit is now fast disappearing from many workplaces and wardrobes, to be replaced by a uniform of denim and jersey. But far from being reserved solely for bank managers, ushers and funeral directors, tailoring can be innovative, cutting edge and directional.
On 20th May the whole of the Fashion Design team , staff and students, travelled to London to put on our annual end of year catwalk shows. For the first time students from years one and two showed their design work as well as the final year collections. The students did us proud! It was a fabulous event demonstrating the amazing talent on the UCA Fashion Design course. Year one catwalk included the live project for River Island which, considering it is the second project the students do, was really strong. They also showed the final project, ‘A Cut Above’, demonstrating some amazing design work and creative cutting. Year two showed the live project they had been working on for Nexy.Co, a high end Chinese design company. They worked in teams creating a mini collection each, which were a triumph of creativity and sophistication. The final year collections this year were the most diverse we have ever seen and as strong as ever marrying innovation, technical expertise and, for some, agreat sense of fun!
The British Fashion Council organise an annual pattern seminar featuring inspirational cutters demonstrating their techniques. We decided this would be a great event for the budding pattern enthusiasts on the Fashion Design Course to attend so we invited written applications from any interested students. The lucky three to be chosen were Lauren Ward, Olivia Sketcher and Sophia Idreos who were accompanied by Kirstie Fannagan our new Junior Pattern Technician who graduated from the course in June. They all had a thoroughly stimulating and enjoying day and here is some feedback from them.
The students on the Fashion Design course get the opportunity to spend three months at one of our partner institutions either in Europe, Australia, India or Canada. We also welcome students to come to study with us on an exchange programme. Sophia Idreos, from the Australian Academy of Design came to study with us from September to January and kindly wrote the following blog post reflecting on the experience.
This week the 2nd year Fashion Design students played ‘Tailoring Bingo’ to test all their new tailoring skills (& try and win the tub of Chocs). 4 weeks into their tailoring project ‘Cut to Suit’ they have barely had time to draw breath.The aim of the game was to team up and cut 2 tailored jacket patterns with pitched sleeves and draped collars in 2 hours. The energy was electric – pattern paper, tape, students and scissors all blurring until suddenly BINGO was shouted by the winning team!
This year the second year students’ live project was in collaboration with international brand Hilfiger Denim. The Hilfiger Denim design team, in particular head pattern cutter Philip Merry, were very involved with the project from the outset, initially briefing the students via Skype, then visiting from Holland for both the fittings and the final assessment presentations. This was an invaluable opportunity for the students, who really threw themselves into all the aspects of denim design and production. They also embraced the ‘Hilfiger’ energy and lifestyle working as teams, producing mini promotional films alongside their group collections and developing innovative ways to cut and treat denim. Alongside their committed personal involvement, the Hilfiger team also supplied the students with raw denim, rivets and other trims in order to produce the collections. The project was a great success, with the Hilfiger Design team offering a summer internship to one lucky student who left for a sunny Amsterdam summer immediately after the project fashion show!
This project began with a series of lectures to investigate the impact of Postmodernism on society in general and how this has influenced the world of Fashion Design. All of the Year 2 students were allocated a selection of designers who have used this influence to create very experimental design ideas. Using their personal research into each specific designer and the postmodernist principles they have used, the students experimented with more creative cutting techniques to create their own innovative contemporary range of ideas. The final results were really exciting and demonstrated how the students had come to understand these designers and their inspirations.
Year 1 and 2 students travelled to Paris to soak up the atmosphere during Paris Fashion Week. The new Dries Van Noten exhibition opened on the Saturday so students were one of the first to view the designer’s first ever exhibition. The Fashion Museum also had ‘Papier Glace’ a retrospective of fashion photography. Students also took in the sights, visiting the Eiffel tour by night, Notre Dame and the Sacre Couer. Shopping highlights were Merci, Colette and the famous Flea market..and buying macaroons from Laduree.
Year 2 students hit the ground running with an intense 9 week tailoring project “Made to Measure”. Following detailed personal research students designed a full 16 outfit tailored collection for both Mens and womenswear. The challenge of the project was to create innovative, contemporary tailoring designs, whilst also mastering the technical complexities of creating a tailored jacket from scratch. The results were really impressive and demonstrated the wealth of knowledge and skills developed during the project.
The end of year 1 and 2 show was produced and promoted by the second year students to raise money for their final year show. It showcased work produced for a Live Year 2 project with Reiss and a selection of work from a Year 1 live project with Warehouse. It was open to the public, taking place in the expansive foyer space of the university. These backstage images show students involved in fittings, hair and make-up, styling and just about to ‘walk’.
The final project of the second year is a live professional brief in collaboration with industry. In this project, students working in design teams to research, edit, design, manufacture and present an eight outfit final collection. The students conduct research, identifying competitors, market level and price points before
Lucinda Roberts, 3rd year student BA (hons) Fashion Design, was a finalist in a student competition organised by Fashion Awareness Direct (FAD) at Fashion Scout. More than 100 students submitted their designs this year but only 15 get to bring their sketches to life and show them on the catwalk in front of a panel