Recently, year 2 students presented the results of their live ASOS Marketplace project to a panel of Development Executives from the website. For this project, the students worked together in groups to create a unique brand and to develop and promote a collection with the ASOS marketplace customer in mind. There was an amazing breadth of diversity of ideas with collections inspired by the glamorous world of Joan Collins and the dark, mysterious world of Mata Hari.
Last week, year 1 students presented a selection of work from their recent collaboration with Warehouse to Alice Verrall. In the beginning of this project, Warehouse presented an overview of the S/S17 season with key trends including bright colours, deckchair stripes, 70’s influences, pleating, asymmetric hems and dip dye. The images show a snapshot of the garments and folio pages created created by students in response to the brief. Several students have now been invited to apply for Work Experience.
First years have just presented a selection of garments and design work to Warehouse, after a 10 week live project.
The designers from the iconic British brand introduced the trends to the students: 80’s, Tea Dance and Parachute. Students then developed a chosen trend and were asked to produce sketchbook, design boards and a final outfit that summed up their take on the trend.
On 20th May the whole of the Fashion Design team , staff and students, travelled to London to put on our annual end of year catwalk shows. For the first time students from years one and two showed their design work as well as the final year collections. The students did us proud! It was a fabulous event demonstrating the amazing talent on the UCA Fashion Design course. Year one catwalk included the live project for River Island which, considering it is the second project the students do, was really strong. They also showed the final project, ‘A Cut Above’, demonstrating some amazing design work and creative cutting. Year two showed the live project they had been working on for Nexy.Co, a high end Chinese design company. They worked in teams creating a mini collection each, which were a triumph of creativity and sophistication. The final year collections this year were the most diverse we have ever seen and as strong as ever marrying innovation, technical expertise and, for some, agreat sense of fun!
For the past three months, year 1 Fashion Design Rochester students have been working on a live project for River Island. In December 2014, Knitwear Designer, Gemma Murphy and Senior Menswear Designer Blake Robson came to UCA, Rochester to present 11 trends across Womenswear and Menswear. Trends included Urban Provocateur, Francoise Cool, Glam Rock for womenswear and Rustic Workshop and Minimal Lines for Menswear.
Fashion Design Rochester year 1 students are currently completing a live design project for River Island. As part of this, students have the opportunity to design either women’s or menswear for the brand based on one of the 11 pre-specified trends. The project began with a market and trend workshop, followed by a styling workshop, led by ex Liberty womenswear buyer, Alex Styliandis Mathie. Students were asked to bring in garments, jewellery, accessories and their camera to start their design journey.
This year the second year students’ live project was in collaboration with international brand Hilfiger Denim. The Hilfiger Denim design team, in particular head pattern cutter Philip Merry, were very involved with the project from the outset, initially briefing the students via Skype, then visiting from Holland for both the fittings and the final assessment presentations. This was an invaluable opportunity for the students, who really threw themselves into all the aspects of denim design and production. They also embraced the ‘Hilfiger’ energy and lifestyle working as teams, producing mini promotional films alongside their group collections and developing innovative ways to cut and treat denim. Alongside their committed personal involvement, the Hilfiger team also supplied the students with raw denim, rivets and other trims in order to produce the collections. The project was a great success, with the Hilfiger Design team offering a summer internship to one lucky student who left for a sunny Amsterdam summer immediately after the project fashion show!
It is now an annual tradition at Rochester for first and second year students to put on a fashion show at the end of the academic year and this year’s show was better than ever. Students from first year showcased both their live ‘Warehouse Project’ garments and beautiful draped dresses from the ‘Cut Above’ Project. The second years surpassed themselves, designing fantastic collections of casual product for Tommy Hilfiger Denim, which was their live group project this year. A new addition to the show this year were the ‘Fashion Design Rochester Awards’ with prizes being given for best sketchbooks, use of colour and fabric, Gerber, illustration, pattern, production and special commendations for attitude towards study. As always the show was produced, modelled, styled and promoted by the students themselves to raise funds for their third year graduate show. It was a fantastic evening, which allowed friends and family the chance to see excellent creative student work.
Please take a peek at the final garments from our recent exciting collaboration with Warehouse. Student chose ‘Stratospheric, Fly Girl, Parade or Sentinel to design a collection for Spring Summer 2014. Students created a pop up shop to present their garments and accompanying portfolio pages to Warehouse’s Senior Designer, Alex Black. Feedback given was very positive with several students pinpointed for possible work experience.
Alex Black, tailoring designer from Warehouse came to visit the Fashion Department at Rochester to look at a selection of work from the current design collaboration with the leading high street brand. Students showed their design boards, sketchbooks and their working drawings of the final outfit they wish to make to represent 1 of the 4 trends they are designing for. Watch this space to see the final outfits and final design boards.
Fashion Design Rochester year 3 student, Johanna Wahlman is through to the final of the FAD competition. Seventeen talented finalists from eleven universities across the UK have been selected for the 2014 FAD Competition final at Fashion Scout in February 2014. Johanna describes her FAD collection as:
The end of year 1 and 2 show was produced and promoted by the second year students to raise money for their final year show. It showcased work produced for a Live Year 2 project with Reiss and a selection of work from a Year 1 live project with Warehouse. It was open to the public, taking place in the expansive foyer space of the university. These backstage images show students involved in fittings, hair and make-up, styling and just about to ‘walk’.
The final project of the second year is a live professional brief in collaboration with industry. In this project, students working in design teams to research, edit, design, manufacture and present an eight outfit final collection. The students conduct research, identifying competitors, market level and price points before
First fear students were invited to work with the iconic high street brand, Warehouse. The Senior Jersey designer from the brand introduced four trends – Flounce, NYC Grunge, Masai & Binary – and the assignment was to build an individual but appropriate concept to design a range of garments based on the trends.